Exhibit design, experiential advertising, and set design in Europe and the USA — Joyex Creative

We can work together to

design, style, and build a set for print or motion.

What we did with Dewars

We helped Dewars realize their vision to create a campaign that showcases 80,000 highlander bees crafting honey for the company’s new liquor. Dubbed as ‘3B printing’, the honey printing project uses scientific and design expertise, helping aid the creation of honeycombs within a transparent whisky bottle. During the honeycomb manufacturing process, the bees are provided with a starter blueprint that mimics their natural environment, allowing them to move freely to collect nectar and pollen. Finally, we transformed a 2000 SF warehouse into a honeybee playground, merging the natural and the synthetic reflecting the intertwined world of finely crafted spirits.

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What we did with Nike

We helped conceptualize and execute practical effects for Nikes ColorDry process, a high-tech method that involves a non-water-based pressure system for infusing pigments into the fabric. The prompt was to think about visualizing and transforming tiny particles of pigment into an explosive feast for the senses. The first step was designing and sequencing an array of 20 dry cannons that along with multiple high-speed cameras captured the explosions in real-time. Secondly was creating an environment where the ColorDryed garment would land, a protected vessel away from the chaotic asteroid-like explosions.