Nike ColorDry Campaign
We helped conceptualize and deliver practical effects for Nikes ColorDry campaign. Physically visualizing the pigment explosions as a series of crashing asteroids landing on a textile surface, then presenting the pigmented garment in a spaceship environment. Showing the chaotic process through a series of explosive vignettes.
Experimenting and testing to bring the story to life in an explosive way.
We helped conceptualize and execute practical effects for Nikes ColorDry process, a high-tech method that involves a non-water based pressure system for infusing pigments into the fabric. The prompt was to think about visualizing and transforming tiny particles of pigment into an explosive feast for the senses. The first step was designing and sequencing an array of 20 dry cannons that along with multiple high-speed cameras captured the explosions in real-time. Secondly was creating an environment where the ColorDryed garment would land, a protected vessel away from the chaotic asteroid like explosions.
Project in collaboration with We are Royale for Nike
Role: Scenography and practical effects production and delivery.