Nutella Cafe Activation
An unprecedented opportunity to drum up excitement about Nutella’s latest innovative retail experience in Chicago evolved into the design of a series of interactive window displays to engage the public and generate buzz around the site.
Anticipation and delight.
We activated the construction site with mysterious silhouettes to pique curiosity and keep everyone guessing about the future of the space. Once news of the Nutella Café became public, we used six experience-driven window installations to announce the grand opening. With cheerful illustrations, dynamic displays, and clever copy, each whimsical window offered a sneak-peek into the sweet surprises one can only find at this delicious destination.
Project by Second Story for Nutella
Role: Lead Exhibit Design